These 5 website homepage tips can help you build relationships that lead to more client bookings!
TABLE OF CONTENTS
|Who you are
|Who is your ideal client?
|What problem(s) do you help them solve?
|The why behind your business
|What to do next
01. | Who you are
Include who you serve, what you do & how you can help
02. | Who is your ideal client?
Have you ever heard the saying- “when you’re speaking to everyone; you are speaking to no one?” This is the truth!
You need to ensure you have a vision of your dream client.
BTS: Create a dream client avatar (the client’s age, gender, job etc..) Get super specific. Once you nail down who your dream clients are- it will be easy to write your copy on your website because they will feel like you are speaking to them.
03. | What problem(s) do you help them solve?
Briefly state how you can help them solve their problems. You could mention your personal experiences, your educational background or why you are the best person for them.
What is “the new outcome” you have that will finally solve their problems?
Example: Client needs a wedding photographer. If you’re a wedding photographer- you need to state why you’re the most incredible photographer for their special day.
04. | The why behind your business
Make sure that you pinpoint the unique “why”, with how you can help them. This “WHY” should help you stand out from the crowd.
05. | What to do next
Right before your footer- make sure you have a CTA (call you action.)
This can be a button with a link to your booking page, a sign-up form for your email list or even a link to book into your calendar for a call.
Do not skip this. It is one of the most important things to have on your homepage.